Alina, Business Manager at Yumisteel, recently organized a systematic training session on steel structure product knowledge for the company’s sales team. The training aimed to help frontline sales personnel master product details more comprehensively and professionally, enabling them to address various technical and application-related questions raised by customers in their daily work, thereby enhancing the team’s overall business support capabilities and professional image.

The training comprehensively covered core knowledge modules of steel structure products, including common steel varieties and their performance characteristics, basic component types and functional composition of steel structures, core advantages of steel structures in strength, construction time, and environmental sustainability, classification and applicable scenarios of common component surface treatment processes (e.g. galvanizing, spraying), as well as the specific applications of various components in real-world projects such as industrial plants and commercial buildings. Alina provided detailed explanations using actual picture, case diagrams, and parameter comparisons.

In the communication strategy segment, Alina emphasized how to translate professional technical knowledge into language easily understood by customers. She advised sales staff to avoid excessive jargon and instead use case studies and metaphors to illustrate product advantages—for example, comparing “steel structures to the human skeletal system, being lighter and stronger than traditional concrete buildings.” She also encouraged proactively guiding customers to express their actual needs and recommending suitable component solutions tailored to different application scenarios, thereby building customer trust and facilitating project success.